JOURNAL

Field notes from
California real estate.

Analysis and field-tested advice from our agents. No SEO fluff, no listicles — just what we'd tell a friend over coffee.

FEATURED · California Tax

The Prop 19 clock that almost nobody is talking about

If you inherited a California home before April 1, 2021 — and you're sitting on it — the math has quietly shifted under you. Here's what the next decision really costs.

By Eric Plotkin · May 9, 2026 · 6 min read

Buyer Strategy

Rent vs. buy in 2026 LA: the math has changed (again)

Mortgage rates are settling, rents have plateaued, and the calculator that worked in 2022 doesn't tell the truth anymore. Here's what the real breakeven looks like for an LA renter today.

De'Andre Willis · May 7, 2026 · 5 min

Seller Strategy

What a great listing photo actually costs you in 2026

After 412 transactions, I can tell you exactly how much a real photographer is worth and exactly where the diminishing returns kick in. Here's the rule.

Emily Rose · May 3, 2026 · 4 min